On its use, they feel cheated. 50. Thus, businessmen can earn more at a cost of customers. B. Content Filtrations 6. A) Advertising is a sales-directed form of communication, while sales promotions are endorsed as company news. Learn vocabulary, terms, and more with flashcards, games, and other study tools. E) all of the above . Marketing message can be personalized, thus helping increase positive response. Hence if advertising is not achieving the desired increase in sales figure of the company then it is an unnecessary expense for the company. They come to realise later that the information given in the advertisement was something else whereas the actual product was quite different from it. Digital Advertising and Online Advertising is one of the fastest growing Type of Advertising. It is hard to look around without coming across advertising. Disadvantages of Twitter. Production capabilities. Economists see advertising as inflating the price, religious leaders blaming it for materialism, sociologists blaming it for lowering values of society, and politicians think […] c. The franchisee has access to the franchisor's knowledge and resources. Some of the most creative pieces in advertising are seen outside of the home. While cheap rates, good targeting and analytics are advantageous, it is also easy for people to ignore and distrust online ads. Image Courtesy : simpli.fi/wp-content/uploads/11037-outdoor-advertising-1.jpg. One of the most obvious disadvantages of search advertising is the fact that there is a limited number of ad slots on each search-engine-results page (SERP for short), especially for the more popular queries. To many advertisers, transit advertising does not carry the image they would like to represent their products or services. A. encourages impulse buying. Taking it as a social evil, it can be said that advertisement undermines social values. Which of the following is true about advertising? 40. Customers have to pay high price for the products heavily advertised. C. Advertising is paid for by the sponsoring organization, and publicity is not. It provides low control over exposure. Lack of Double Coincidence of Wants 2. Which of the following is not an advantage of franchising? It has high cost per exposure. The most powerful factor in political socialization is the family. The rates of opposing reactions are equal. Which of the following is least likely a disadvantage of equal weighted index? https://quizlet.com/175690604/advertising-final-flash-cards Messages must be brief to fit in that 2-3 second time frame. Through this OpinionFront article, you can learn about the advantages and disadvantages of multiculturalism, along with some of … B. False advertising is the act when someone is telling about the features of something which are wrong in reality. B. print. This could be the whole answer, I reckon but I want to get a little bit deeper. C. There are no set ranges for what constitutes a good or bad value. Lack of Specialization. c. Low information content (1) Introduces a New Product in the Market: Advertising plays significant role in the introduction of a new product in the market. Copyright 10. Effectiveness of response to the campaign can be easily measured. Believing in advertising, consumers buy the product. No manufacturer pays for the advertising expenses out of his pocket. One disadvantage of newspaper advertising is the waste of resources if the newspaper is not recycled. This can generate problems by having to abbreviate everything that happens. Ratios are not reiiable when companies use different accounting methods. Only very few products are of any use for them. To many advertisers, transit advertising does not carry the image they would like to represent their products or services. They want to buy them but have no resources at their command. C. are audio-only. Disadvantage: Arguments against Advertising . I can see how the cost of printing the paper and getting it delivered would be a big disadvantage for newspaper advertising. Marketers divide magazines into two categories: B. business and consumer. Disclaimer 9. The cost of advertisements are ultimately reflected in the price of product which the company sells to its customers and at the end it is the customer who has to pay higher price for the product, hence in a way advertisements leads to higher price for a product. b) GPS. B. C) CVP relationships are more difficult to determine than under absorption costing. If you follow all norms you are a zombie, if you follow none of them you're an outsider. C. magazines 351 13. 4) Gustaves Electronics are a leading brand in kitchen appliances. Which of the following is not a disadvantage of newspaper advertising? a. ADVERTISEMENTS: The following points highlight the six major disadvantages of the barter system. 1. Privacy Policy 8. b. Which of the following is a disadvantage of using the Internet as an advertising medium? Hopefully, these will help you ensure that your views on marketing and mobile technology are up to date. It affects other sellers also. There are many advantages and disadvantages of internet advertising, and you should be aware of these before you decide whether or not you wish to place an ad. marketing; 0 Answer. Which of the following is NOT an advantage of magazine/newspaper advertising? c) RAJAR. Companies do not forgo their profits. d) BARB. These days it is taking the people away from reality and into the realm of artificiality. Without advertising revenue, stations would not have the funds to create new and original TV show. It has fixed messages for the duration of an exposure. Reach. Question 4 Which ONE of the following will verify declarations made … B) Advertising can be used to build up a long-term image for a product while sales promotion effects can be short lived. B)their negative effect on zipping and zapping. The arguments imply adverse impact of advertising on society: 1. Advertising results in increased expenses for the company because all modes of advertisement like radio, television, and internet are expensive and advertising is not a one-time measure rather it is a continuous process on which the company has to spend every year which in turn results in pressure on the profits of the company. Lack of a Common Measure of Value 3. Production capabilities. It does not contribute to a company's ROI.b. Group of answer choicesa. A. D. It provides low control of message content. Multiculturalism is the peaceful coexistence of a culturally diverse or multiethnic population in a country. TOS 7. Another disadvantage of Twitter is that there is a lot of spam on the network and this is not so controlled. There are social norms everywhere. 2. Maggie is choosing the type of media for a promotion campaign for Hershey candy bars. a. range of market coverage b. flexibility c. low clutter d. positive consumer attitudes e. interaction of national and local (c; moderate; p. 219) 39. The arguments imply adverse impact of advertising on society: 1. Start studying Chapter 12: Advantages & disadvantages of magazine & newspaper advertising. Without crying even mothers don’t feed their little babies, in the same way companies need to make some noise in order to create awareness about the product in the minds of the customers and advertising does exactly that. The franchisor gets major tax advantages. Timber, stone and metals were not readily available. To boost sales, Gustaves decided to give scratch-and-win coupons to all buyers, with a chance to win a three-day trip to the Carribean for the lucky buyer. Expert Answer . B. 12. I no longer receive the paper and get everything I need online. Your message can be as long as is necessary to fully tell your story. B) high chances of runaway costs; Page Ref: 513. It increases the cost of the products. d. Consumers are assured of uniform product quality. Another limitation of advertisement is that big companies have undue advantage with them of having higher budget for advertisements whereas local manufacturers or small companies do not have any budget which results in bigger companies advertising and selling those products which are of lower quality than local manufacturers products and hence in a way advertisement kills competition and give larger companies unfair advantage over smaller companies. A) Magazines have long lead times and deadlines that can reduce flexibility. But the sales of Amalgee did not meet the expected figures. According to the critics, advertising has the following disadvantages: An organisation has to spend large amount on advertising. Which of the following is considered a disadvantage of advertising in magazines? The primary disadvantage of radio ads is that they lack the visuals that excite and entice an audience via sight alone. Indivisibility of Certain Goods 4. b. In this reference it is said that some advertisements are in bad tastes. Another disadvantage of advertising is that it influences the mind of the public and creates a desire and taste for new products that are not necessities and that most cannot afford. Advertisement can be misleading and not all products or services which are advertised are good and hence in a way advertisement gives wrong impression in the minds of consumers leading them to purchase the advertised product or service which are of inferior quality. a. Recently, the company released a new line of blenders called Amalgee. One disadvantage of advertising is that it? Image Guidelines 5. Through its medium people get information about new products. a. Attainment of equilibrium requires time. 41. B) increasing clutter; Page Ref: 513. (4) Encourages Sale of Inferior Products: Every manufacturer projects his product as superior one in the advertisement. It has high cost per exposure. asked Jun 11, 2019 in Business by jawneewin. Advertising is personal, and publicity is nonpersonal in nature. C) It has low geographic selectivity. The Advertising stereotypes Are beliefs, impressions or conceptions that an individual or group has over other individuals or groups (nations, cultures, guilds, among others) and are shown in advertising.. Stereotypes are based on the ignorance of the culture of the other and, in general, are usually incorrect. Advertising is powerful enough to give society cause for concern. It requires frequent periodic rebalancing C. It tends to overweight stocks that have risen in value and underweight stocks that have fallen in value . a. lack of immediacy b. high cost c. limited distribution d. limited flexibility e. all of the above. B. There are no set ranges for what constitutes a good or bad value. Advertising is an important part of everyday sales and exposure when it comes the services and products distributed by a company. Prohibited Content 3. Plagiarism Prevention 4. Advertisement is a sort of day-dreaming for the people. B. provides entertainment. Traditionally, the biggest disadvantage of radio advertising has been that radio ads. Disadvantage: Arguments against Advertising . Therefore, the buyer is unable to decide as to which product is really good. Which of the following statements about product placement advertising is true? B) inventory values tend to be overstated. It lacks credibility.c. 2. Thus, businessmen can earn more at a cost of customers. Since Facebook was launched in 2004, people on the web embraced this social networking site and loved the things it offers. A. Thank you very much it was a usefull project for me…. D. Advertising is never institutional (i.e., promoting the company itself), and publicity usually is institutional in character. False Advertising is the use of wrong, deceptive, fraudulent statements in the advertisements to attract the intention of people. Study Flashcards On Advertising at Cram.com. Knowing the drawbacks will help you understand what SEM can and cannot do, which is critical for making the right business decisions. In a study reported by BBDO advertising, 35 percent of consumers surveyed said they had called a phone number they saw on an out-of-home ad. The brilliance of new products really gets on their nerves. Moonburst is a newly-launched brand of energy drinks, one among many other recently introduced competing brands. C. It does not allow much creativity in message design. Which ONE of the following is NOT used in advertising research? A) higher cost B) interview bias possible C) respondents reluctant to respond D) more time needed E) observation not possible Answer: E Page Ref: 352, Figure 12.5 33) Which of the following is NOT a common criteria for evaluating creative using the managerial approach? Over time, a company's ratios change. which of the following is a disadvantage of using variable costing? The biggest advantage of advertising is that it helps the company in creating awareness about the product or service which the company is offering because how will people know what product or service you are selling unless you advertised about it. 4. D. It provides low control of message content. 12) Which of the following is a disadvantage of sales driven approach? Thus, advertising fosters unrequited desire and causes unhappiness. In this reference it is said that advertising costs are passed on to the consumers in the form of high prices. When the advertiser wants to keep control of its brand message and image. If disadvantage does not cluster then there is less for social policy to do than we had imagined. In which of the following cases would centralization of the advertising function be a disadvantage? A. Advertising is the backbone of any marketing strategy adopted by a company and almost every business all over the world spend huge sums of money on doing advertisement. Answer: Increasing market share and volumes. a) NRS. Advertising, therefore, leads to unnecessary rise in prices. D) Magazines do not accept local advertising. C. It does not allow much creativity in message design. It has high cost per exposure. It helps the company in expanding their reach to global markets and not limiting itself to local market; it is due to advertising that companies like Apple, Nestle, BMW are known all over the world and their reach is not limited to their respective countries. Which of the following is NOT considered a disadvantage of advertising in newspapers? In the short run, human resource planning can sometimes be unproductive. Which of the following statements about magazines as an advertising medium is true? Everything you need to know about advantages and disadvantages advertising. Alcohol and tobacco companies are legally prohibited from using product placements. Pepe Homes manufactures a range of bathroom accessories and fittings that include bath-tubs, shower stalls, etc. A. Which of the following is NOT considered an advantage of advertising in newspapers? Also setting up online and requires technical expertise which may not be possible for everyone. The major disadvantage of online advertising is at times people do not click on the ads and the message does not reach the targeted audience. Therefore, it is said that advertisement encourages the sale of inferior products. It’s an overlooked advertising medium that’s great for reinforcing messages communicated through other mediums such as television or magazines. A) two sets of accounting records must be maintained. Which of the following is a disadvantage of using newsletters as an advertising medium? A New Role for the Sales Force . Advertising results in increased expenses for the company because all modes of advertisement like radio, television, and internet are expensive and advertising is not a one-time measure rather it is a continuous process on which the company has to spend every year which in turn results in pressure on the profits of the company. Current trends in mobile advertising involve major use of social media such as Twitter, … Melting snow caused flooding every year. It increases the cost of the products. E. Advertising typically utilizes mass media, and publicity does not. The silt deposited by rivers damaged crops. Consequently, they start feeling upset with their present status. Many businesses are engaging themselves for Facebook marketing. Companies do not forgo their profits. A dominating force in digital advertising is through mobile devices such as cell phones, iPads, Kindles, and other portable electronic devices with internet connectivity. Many a time distorted version of reality is shown in the advertising. As one can see from the above that advertisement has both benefits as well as limitations, hence one can easily say that advertisement is like a double edged sword which should be used by the company judiciously. A. C) Advertising can be used to dramatize product offers, but sales promotion cannot be used for this purpose. Many times, foul language and objectionable pictures are used in advertising in order to attract a particular class. D. saves time. High-involvement consumer products, such as a house or a car, benefit most from which form of advertising? The fact that Google is transparent about Ad Rank mechanics levels the playing field for everyone interested in advertising in … Which of the following is a disadvantage of advertising? C) Magazines typically use a mass marketing strategy. Answer: It might not deliver long term value to customers. A. They may be insulting to a particular class. According to the critics, advertising has the following disadvantages: (1) Adds to Costs: An organisation has to spend large amount on advertising. This is the reason why Facebook, indeed is a juggernaut in the social media industry. This however, is not … It does not guarantee media time and space. D. Simmons Market Research Bureau B. national Primary readership . B. Report a Violation. Some disadvantages are also associated with transit: Image factors. B. A disadvantage associated with the use of syndicated shows for advertising is A)that syndicates do not supply as much research information as the networks do. Which of the following is a disadvantage of advertising? A. trade newspaper A. pass-along readership C. loss of publication prestige B. gatefold marketing; 0 Answers. Advertising is directed to a large number of people and not to one individual. Another disadvantage of Twitter is that there is a lot of spam on the network and this is not so controlled. D) per customer or per product contribution margin is obscured. Advertising is defined as the paid, non-personal form of communication about products or ideas by an identified sponsor through the mass media so as to inform, persuade or influence the behaviour of the target audience. Which of the following is not a disadvantage of using outdoor advertising? Disadvantage # 1. Some advertisers may think having their name on the side of a bus or on a bus stop bench does not reflect well on the firm. It is biased towards small-cap firms B. When the advertiser wants to maintain a consistent brand image across markets. It causes decay of social values. Which of the following is a disadvantage of using MPR? Is commission received a revenue? In a way, advertising leads to deadweight welfare loss.The money spent on advertising goods does not increase their quality, nor does it increase the … It has high cost per exposure. Ratios are not reiiable when companies use different accounting methods. This is the source in which most people learn and base their opinions on about government and political issues. The disadvantages are: 1. Disadvantages of Advertising. Option (A) is correct. What are the Four Important Advantages of Advertisements. In this reference it is said that advertising confuses rather than helps. High Price to Consumers: Advertising increases costs of product. Difficulty in Making Deferred Payments 6. Difficulty in Storing Value 5. B. which of the following is a disadvantage of using a magazine as an advertising medium? The advertising agency handling Moonburst's account decides that to promote Moonburst better, it has to zero in on an advertising medium that would offer immunity from the clutter of other brands, flexibility to alter its advertising message, and fit in with the modest advertising budget. To meet this expenditure, price of the product is raised. Marketers question whether this communication method is really cost-effective at reaching large groups. Important disadvantages of advertising are as follows: While on the one hand, advertising is regarded as the life-blood of modern business; on the other hand, some scholars are of the view that money spent on advertising is a waste. Advertising helps the company in creating brand image which is very important as far as long term outlook of business is concerned and we all know that brands are not created overnight and advertising is one of the key pillars on which brand image is created thus advertising helps the company in creating long lasting image of the company. Another disadvantage of human resource planning is that the time and effort used in retraining employees could have been used by the employees to offer services or produce more goods. Another disadvantage is that although radio has a broader reach than TV, the fact that audiences are often distracted while listening to the radio means that businesses must run ads many more times than they would if they had chosen television. 8) Which of the following observations is NOT true whenever a system is in chemical equilibrium? B. Not sure about franchises? It has fixed messages for the duration of an exposure. Your advertising message is targeted to those most likely to buy your product or service. It has fixed messages for the duration of an exposure. An Honest Opinion. Before publishing your articles on this site, please read the following pages: 1. Which of the following is NOT mentioned in paragraph 1 as a disadvantage of the Mesopotamian plain? Answer: B Difficulty: Easy Page: 351 13. The primary disadvantage of advertising is cost. If a seller gets good price for some inferior product, it becomes a habit with him. Short message life. Quickly memorize the terms, phrases and much more. Let’s face it — our phones are by our side most of the day. Price to Consumers: advertising increases costs of product as Twitter, … b of... Cost c. limited distribution d. limited flexibility e. all of the following is lot! From Chegg transit advertising does not come without limitations, especially in terms of number of and... 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