Pursuant to CAP 411A of the laws of Kenya, the government is committed to facilitating the growth of electronic commerce (e-commerce) in the country. ( Log Out /  They also collect the database of consumers and their choices. I have taken your name as a nominee for Varsatile blogger award please check my blog for it. This improvement is brought through multimedia which is a combination of different media such as text, sound, video, graphics, animation and many more. ( Log Out /  Simply being on social networks will not grow your business and reputation overnight. Don’t be mistaken. These new systems encourage companies to review the way in which existing processes are undertaken, and often re-engineered process are introduced. It is important to understand the … Social E-commerce: Using Social Media, E-commerce generates huge revenue as it helps to build your audience and brand value. Electronic Commerce means that the selling and purchasing products by using Internet and services through Web storefronts. How Digital Marketing plays an important role in ecommerce Industry? The surge in smartphone and internet penetration. Change ), You are commenting using your Facebook account. Simple, because it has the power to teleport us in a different place, tying us to that feeling inextricably. For an e-commerce business, speed plays an important role to make the customers stay glued. It is widely used for communication of education… Path information in an interactive visualization of these ideas, multimedia plays a vital role. The Importance of Encryption in E-Commerce Websites ... Building extraordinary websites since 1996, we are expert in the design and development of Magento, Craft, ExpressionEngine, and Shopify platforms including hybrids of all. It is widely used for communication of education, information, entertainment and many more through books, newspaper, and magazines. The main objective of the study is to investigate the impact of e-commerce on emerging market. An ecommerce manager will oversee the look, feel and design of a website, working closely with any web design agencies or in-house development teams to get the right interface and structure which will suit the customer journey best. In this way, we use the product tags from the taxonomy to instantly retrieve, through the search engine of the DAM, all the material related to a particular product, which is no longer scattered across different platforms and users (e-mail, private profiles, cloud archives, etc.). Keywords: ecommerce systems, software development process, CMS-Content Management Systems, new economy, new business The major characteristics of new business “Software is the world's most critical industry and will be for years to come. With now some early wins in building revenues and a more established position online, there is an opportunity to review the existing e-Commerce team and skills and define the team shape and objectives for the next wave of growth and development. What’s certain so far is that managing these types of content is not easy, there are many things to do. ( Log Out /  E-commerce brings a wide range of customers across the nation or globe to your business. It involves all the features of business and market processes which allows by the Internet and the World Wide Web technologies. The same goes for e-commerce. The Role of E-Commerce in Building Entrepreneurs Retail Industry Laith T. Khrais Abstract. The greatest feature of the internet is the absence of intermediaries, the manufacturers are able to sell their products relatively easily to buyers via the internet. (2019). The study used a descriptive This aspect also affects SERP positioning. He has over 15 years of experience building solutions in the supply chain industry and holds a degree in Business Administration and Management from Medaille College. Excellent! For an e-commerce startup business, coordinating logistics can be a struggle. Creating an e-commerce website is not a complicated endeavor. Change ), How to tackle depression and starts thinking positive, Watch your favorite movies with Khatrimaza, Australia won third T-20 match by 12 runs. Importance of Multimedia in E-Commerce – Text is the most commonly used media for communication. The word “electronic commerce” has evolved from electronic shopping. Unparalleled sites for medical, legal, construction and trades. E-commerce is the enabler for the digital transfer of global trade. The latest developments in the enterprise: technology and multimedia environment has made it possible for entrepreneurs to come up with an attractive company website or presentation, including information about their products and services to the interpretation of text, audio and video. 2. Change ), You are commenting using your Twitter account. The user interface of your website and overall UX is very important in the completion of an online transaction. It consists of business-to-consumer and business-to-business commerce as well as organizational transactions that support those activities. The advent of the internet has given rise to commerce being conducted on a digital platform; this has been labelled as e-commerce or electronic commerce. The creative and effective applications attract the corporate sectors and consumers. There were 1.57 billion smartphone users in 2014, and the number is expected to reach 2.87 billion by 2020. Electronic Commerce means that the selling and purchasing products by using Internet and services through Web storefronts. Business promotion; E-commerce is directly link to your business promotions, as it … Therefore, it is a wise choice to choose an e-commerce platform to cross the geographical barriers for your business. By using Microsoft Power Point, Word Processor, Lotus and many more, can develop professional multimedia projects. Have you ever wondered why an image is worth a thousand words? Speed. It involves all the features of business and market processes which allows by the Internet and the World Wide Web technologies. Improve the management of multimedia content. Yeah, that’s true. There are some important functions of multimedia in e-commerce are discussed below, Thanks, For sharing the information about eCommerce business has good platform for innovative ideas in the business. MEDIA’S ROLE IN Our lives.1) inform (a teacher function)2) surveillance (a watcher function).3) service the economic system4) hold society together (act as sort of a cultural glue)5) entertain6) act as a community forum (media equivalent of town hallmeeting or group discussion).7) set the agenda8) service the political system 5. The ABC team are continuing to develop and evolve their e-commerce capability and success. This site is about the knowledge of different categories such as education, , health, mobiles, and tourism, E-Commerce – It stands for electronic commerce. Smart phones have cameras which provide both the requirements and demands of multimedia technologies. Use of photography and pictures improves the presentation of a text. Virtual platforms have had a tremendous amount of influence in the way business is conducted. A person can deal with customers throughout the world. No, you won’t. Behind the usage of social networks for business purposes stands a whole philosophy that needs careful study and application. While it is generally agreed that the private sector should take the lead role in the development and use of e-commerce, the government plays an instrumental role in encouraging e-commerce growth through concrete practicable measures such as: 1. Learn about the 7 things every e-tailer should know about e-commerce logistics. What is E-Commerce? Many attempts have been made to evaluate the impact of E-commerce on the long tested and You will certainly not be missing the in-store experience, if you come across a product page complete with still life images, where the product’s features stand out clearly against a white background, allowing you to explore several perspectives, but also lifestyle pictures showing the item in a real situation, together with illustrative and demonstrative videos (the famous "how to"). Earlier we mentioned the importance of User Experience. This is ensured by features such as Real Time Image Editor (RTIE) and dynamic streaming. Online and retail purchase volumes are aligning, but if we want our products to emerge in this bulimy of possibilities on the Net we must compensate for the absence of physical interaction characterizing the digital experience with visual elements that can tug at one’s heartstrings. When we upload content to a product page in our e-commerce we often use different media players, specific to each content format (e.g. Not to mention that "under the hood" the content on THRON platform include title, description and alt tags, as they have already been indexed automatically by AI algorithms. E-commerce business is the new way of doing business in the modern world. A well-structured social media strategy is important for improving the development and growth of an ecommerce business. The integration of different players means maintenance costs and possibly also inefficiencies, due to operational problems and slowdowns. Someone might say, "You can always resort to a PIM!" B2B, B2C, C2C and similar opportunity help Best-in-class websites for ecommerce. THRON has a Universal Player that supports any content: the DAM feeds your e-commerce automatically, adapting in real time the quality of content to the device used and the bandwidth available. Role in Our Daily Life: E-Commerce stands for electronic commerce. We will return to the five roles later on, but Table 1 provides a brief introduction to them here. The use of e-commerce systems has increased substantially in the past five years, and now a number of companies in the construction industry have joined consortiums to develop e-commerce portals. As e-commerce websites continues to expand the need for interaction and multimedia contents becomes noticeable [7, 8]. You can focus on developing solid products and promoting your brand while turning to Spearhead Multimedia to handle the technical details—and you won’t even need an engineering degree. Role of multimedia in development of e commerce Ask for details ; Follow Report by Rajrishav1929 22.12.2018 Log in to add a comment E-commerce is changing the way companies traded traditionally. E-Commerce is not confined to business alone but also includes media sector also such as telephone, television and electronic payments. Here’s another sensitive area: just are few e-commerce companies optimize their multimedia content for SEO. E-Commerce is a very dynamically evolving industry and this is primarily because of its underlying ever-changing technology. It does not match a specific quadrant and is thus not depicted in the figure. Social media jus… There has been an analysis that 37 million social media visits led to 529,000 orders approx. ecommerce system development methodologies which resolve the problems of e-business applications. International Journal of Electronic Commerce… Social media serves a vital purpose in online marketing by helping companies establish stronger web presence, generate leads and increase traffic. The result is an optimized, streamlined and always high performing delivery. The study aims at examine the role of electronic commerce in promoting the development of emerging online market firm. For this reason, our e-commerce should be built on a DAM (Digital Asset Management). The editorial team is made up of representatives from the content marketing and digital worlds who contribute to this new editorial channel, making their knowledge available to others. Social media continues to gain popularity owing to its commercial success around the world. Content Intelligence NetworkGet the maximum value from data generated by content. The hardware and software used for making multimedia projects are known as multimedia platform. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. Youtube embed, Acrobat Reader…). When we populate our e-commerce, along with product information we need to find instantly any Marketing content (images, videos, etc.) For those who don't know, a PIM (Product Information Management) is a tool that centralizes product information on a single platform, making it easily retrievable and avoiding its scattering across departments. A study by Akamai found out that 40% of customers abandon a web page if it takes more than three seconds to load. I just spoke 3 big words, which when combined delivers something unmatchable and uniquely executed by E-Commerce industry: 1. The Kenyan Government through the Communications Authority of Kenya (CA) is committed to facilitate the development of the information and communications sector (including broadcasting, multimedia, telecommunications and postal services) and electronic commerce. E-COMMERCE : ROLE OF E-COMMERCE IN TODAY'S BUSINESS Anjali Gupta Assistant Professor in Commerce CCAS Jains Girls College, Ganaur Sonepat (Haryana), India ABSTRACT E-commerce stands for electronic commerce and pertains to trading in goods and services through the electronic medium. ( Log Out /  E-Commerce means buying, selling and exchanging of products, services and information via computer networks. They also focus a lot on the user experience, making the entire e-commerce transaction a joy from start to finish. That’s why the business houses are making use of multimedia for demonstration of their products and explaining their salient features. I will just set a Facebook page or Twitter account and promote my business. An average person spends an hour and 40 minutes browsing social networks every day. But these tools allow very limited management of multimedia assets: despite being part of the product sheet as much as text data, multimedia content is not classified together with the corresponding product information, and linking them would take great manual effort. Companies like Amazon, E-bay are capable of building predictive algorithms being executed in real time on big data environment. All this, however, must come together with a good User Experience: multimedia content must maintain high playback quality regardless of the sizes and formats, ensure optimal loading speeds on the site, and be flexible with all mobile devices (smartphones, tablets). Companies use multimedia which is used for attracting customers by using images, video, and animation of the products on the website. Here’s another sensitive area: just are few e-commerce companies optimize their multimedia content for SEO. The fifth role, the Dismissed, is the role played by an information system that is disregarded or ignored by its intended users. Take THRON, an Intelligent DAM which can be integrated with your PIM: its semantic engine, based on powerful Machine Learning algorithms, automatically classifies the content uploaded to the platform, and does so respecting the brand’s taxonomy (= tag dictionary). The aim is to make the online ecommerce system easy to use, speedy and secure. In most cases, files are uploaded with the default name assigned directly by the machine, thus without exploiting the power of keywords such as title, description and support alt tag, which crawlers analyze in order to index a page. First, e-commerce players have evolved significa… Importance of Multimedia in E-Commerce – Text is the most commonly used media for communication. In most cases, files are uploaded with the default name assigned directly by the machine, thus without exploiting the power of keywords such as title, description and support alt tag, which crawlers analyze in order to index a page. Even Amazon experienced an increase of 1% in revenue for every 100 milliseconds improvement to their site speed. E-commerce, maintaining relationships and conducting business transactions that include selling information, services, and goods by means of computer telecommunications networks. By using multimedia, several companies provide details of the products after or before the launching which increases the customers and also increases the production of products. Use of computers had made the presentations of multimedia very easy now. People can buy and sell good on internet. Even payments can be make using credit cards. In terms of SEO positioning, the responsiveness and loading speed of your product pages will be rewarded on search engines. Creating a favorable policy environment for e-commerce… Building E-Commerce Satisfaction and Boosting Sales: The Role of Social Commerce Trust and Its Antecedents. Change ), You are commenting using your Google account. Since the multimedia is a tool to enhance the level of communication, it is now being used as an effective tool in sales promotion for attracting customers. This fact alone describes the power and influence of social media. Now days, online shopping are very popular by using mobile devices. related with that particular product. Multimedia is also able to offer in various ways and means to maintain an edge over the competitors. The 5 Key Components for a Successful Customer Experience, The customer experience is based on six pillars, according to KPMG, The challenges of the future fashion e-commerce. For more Information visit – https://www.enkode.co/, Welcome, thanks for appreciation and reading my post, Thanks for appreciation and reading my post. 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