B. The rights of Publisher shall in no way be affected by any dispute or claim between Advertiser and Agency. Advertiser and Agency agree that any submitted advertisements Published in a Service, may, at Publisher’s option, be republished, re-performed, retransmitted, archived or otherwise reused by Publisher or its agents in any form in whole or in part in all media now in existence or hereafter developed, whether or not combined with material of others. In such event, the Advertiser and/or Agency must reimburse PUBLISHER or RJA for the short-rate within 30 days of invoice therefore. Therefore, Pallet Enterprise is an example of an ___ business magazine. In any event, Advertiser will be responsible for the cost of any work performed or materials purchased on behalf of Advertiser, including the cost of services, paper and/or printing. The local vocational college, wants to run an ad for on the same page as an article listing recent high school graduates. T. Taxes charged the difference between the rates charged and the rates applicable for the volume of space actually used and paid for, in accordance with Publisher’s applicable rate schedules ("short-rate"). An advertiser who does not complete a committed schedule will be subject to a short rate computed at earned rate. Every issue of Equus magazine contains an ad for Port A Stall, manufacturers of quality animal housing. The Australian charges $51,680 for an ad from Monday to Friday, while the cost of an advertisement on a Saturday is $92,072. Advertiser agrees to insert advertisement(s) per frequency contracted. C) If the ad is not ready by the closing date. D. Advertising Positioning at Publisher’s Discretion Publisher is not responsible for errors or omissions in, or the production quality of, furnished inserts. WOFTS helps to explain the popularity of magazines as an advertising medium? In the event of Publisher’s errors in or omissions of any advertisement(s) on Third Party Services or its Websites, Apps, Podcasts, or Emails (including, but not limited to, errors or omissions involved in converting Advertiser’s ads into an App), Publisher’s sole liability shall be limited to a credit of the amount paid attributable to the space of the error/omission (in no event shall such credit exceed the total amount paid to Publisher for the advertisement), and Publisher shall have no liability unless the error/omission is brought to the Publisher’s attention no later than 5 days after the advertisement is first Published. H. Trademarks 9/11/07 Rates effective October 1, 2007 GENERAL ADVERTISING POLICY Deadlines To ensure publication, Advertiser must meet all current deadline ... Short-Rating If, at the end of Advertiser s contract with the Newspaper, the Advertiser shall have fallen short … Publisher reserves the right at its absolute discretion, and at any time, to cancel any advertising order or reject or remove any advertising copy in connection with any Service, whether or not the same has already been acknowledged, accepted and/or previously published, displayed, performed or transmitted (collectively referred to herein as “Published” or “Publish”), including, but not limited to, for reasons relating to the content of the advertisement or any technology associated with the advertisement, or for convenience. rate charged to advertisers who fail to fulfill the amount of space that they have contracted. Advertisers earn this discount by running advertising repeatedly in a specific time period, Discounts given to advertisers for purchasing print space or broadcast time in bulk quantites, Special editions of magazines that are distributed in specific geographic areas, Special editions of magazines that are distributed to readers who share a demographic trait, such as age, income level, or professional status, a newspaper generally about half the size of standard sized newspaper it is usually about 14" deep x 11" wide, Reaches the masses- locally or nationally. If the Publisher participated in the creation of an advertisement, the Publisher will indemnify Advertiser in connection with potential claims relating thereto only to the extent it has agreed to do so in writing. Publisher, at its absolute discretion, may also terminate its relationship with Advertiser and/or Agency for the breach of any of the terms hereof, including without limitation a breach based on the failure on the part of either Advertiser or Agency to pay each bill by its due date. It might say, "69 percent for 219 days." Advertiser and its Agency, if there be one, each represent and warrant that: (i) it does and shall comply with applicable federal, state and local laws, rules and regulation, including, to the extent applicable, the California Consumer Privacy Act of 2018 and its implementing regulations (“CCPA”) (together, “Applicable Laws”); (ii) Advertiser’s and third parties’ websites, mobile sites, applications, e- mail campaigns and any other services that are associated with advertising purchased by Advertiser or Agency contain all disclosures required by Applicable Laws, including, but not limited to, a conspicuous link to a clear, accurate, and up-to-date Privacy Policy that: (a) discloses (1) the usage of third party technology; (2) the participation of third party service providers; and (3) the data collection and usage by such service providers and from such third party technology; and (b) complies with all Applicable Laws; (iii) it will not merge information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a natural person, device, or household (“Personal Information”) collected, obtained, or derived, from the Services with non-Personal Information without providing the end-user robust notice of that merger and obtaining the end-user’s opt-in consent; (iv) if providing Personal Information to Publisher, it has all rights and permissions necessary for Publisher to use and disclose such Personal Information for the purposes described in Publisher’s Privacy Policy, as may be updated from time to time, and these terms and conditions; (v) it will not send any Personal Information to Publisher if such transfer would violate the rights of any third party or otherwise be contrary to Applicable Law; (vi) as reasonably requested, it will provide cooperation and assistance to Publisher in relation to regulatory inquiries and third party rights requests; (vii) any advertising or other material (including, but not limited to, product samples) submitted by Advertiser or Agency, and/or created by Publisher on behalf of Advertiser or Agency, and any material to which such advertisement or other material links or refers, shall comply with Applicable Laws (including, but not limited to, providing necessary disclosures) and shall not violate the rights (including, but not limited to, any copyright, patent, trademark, service mark, privacy and publicity rights) of, and is not harmful to, any person, corporation or other entity; and (viii) any advertising or other materials submitted by Advertiser shall be accurate and not contain any defamatory materials. D. B. Advertiser’s Failure to Run Advertising/Short- If any portion of such advertising credits remain unused at the expiration of the foregoing six month period, such unused advertising credits shall be expired and Publisher shall not have any further obligation to Advertiser and/or Agency with respect thereto. All impressions and/or other measurements of advertisements for a Third Party Service shall, at Publisher’s sole discretion, either be based on Publisher’s calculations or such Third Party Services’ calculations. Some insurers base short rates on a table that's usually included with your policy documents. Data Collection The ad for the house medication contains a photo of and a testimonial by Monty Roberts, a noted horse trainer. Cancellation of space reservations for any other reason in whole or in part by the advertiser will result in an adjustment of the rate (short-rate) based on past and subsequent insertions to reflect actual space used at the earned issue, frequency or volume rate. Any advertising credit refunds in connection with the Advertiser’s aforementioned requests are within the sole discretion of Publisher. The Age charges $54,400 for an ad placed in the News section from Monday to Friday, while the same ad will cost $59,104 on a Sunday and $81,184 Saturday. In the event of Advertiser’s or its Agency’s cancellation of any portion of any advertising order/contract or failure to have Published and paid for the specified number of advertisements, or if at any time Publisher in its reasonable judgment determines that Advertiser is not likely to Publish and pay for the total amount of advertising specified during the term of the agreement, any rate discount will be retroactively nullified, including for previously Published advertisements, and may result in a Short-Rate. C. If the ad is not ready by the closing date specified by the newspaper publisher. Are more expensive but more eye catching, For a nominal fee, newspapers will carry these legal changes in business, personal relationships or government reports by private citizens or orgs to be reported, Newspaper Advertisement printed in advance by advertiser, A newspaper adveritisng rate that is hight, attributed to the added cost of serving national advertisers, standard newspaper advertising rate with no discount allowance for large or repeated space buys, The highest rate for a one time insertion into a newspaper, Special rates for newspaper advertising usually offered to local advertisers who sign an annual contract for frequent or bulk space purchases, Newspapers offer advertisers decreasing rates (calculated by multiplying the number of inches by the cost per inch) as they use more inches, in newspapers, advertisers earn this discount by running an ad repeatedly in a specific time period, Discounts applied retroactively as the volume of advertising increases throughout the year, The promotional arm of the American Newspaper Publishers Association and the nation's newspaper industry, The rate charged to advertisers who during the year fail to fulfill the amount of space for which they have contracted. The publication is really on read by people in this field and is therefore an example of an ___ publication, Catalog Business is a magazine for anyone interested in marketing a product through a catalog, whether in the nursery business, the clothing industry, the memorabilia business, or the food industry. A system of standardized newspaper advertisement sizes that can be accepted by all standardized newspapers without consideration of their precise format or page size. WOTFS describes a disadvantage that has traditionally set newspapers apart from other media? For purposes of clarification, Advertisers that request a special billing schedule or an upfront bill will not receive refunds/adjustments in the case of under-delivery of guaranteed impressions (if applicable). Y. an ad or brochure that the advertiser prints and ships to the publisher for insertion into a magazine or newspaper. Advertiser and its Agency may not use any advertising space either directly or indirectly for any business, organization, enterprise, product, or service other than that for which the advertising space is provided by Publisher, nor may Advertiser or Agency authorize any others to use any advertising space. Horizontal publications are very effective advertising vehicles because they: Pallet Enterprise magazine is a business publication aimed at people who are in the pallet and container industries. To calculate the short rate, first count the number of days elapsed since the policy took effect. if the advertiser contracts for a full year's worth of advertising and fails to buy it, The owner of a fabric store has accepted an ROP advertising rate. CAN-SPAM and TCPA When advertisers place an ad they submit an ___ to the newspaper stating the dates on which the ad is to run, its size, the desired position, the rate and they type of artwork accompanying the order, a page that verifies that an ad ran as it was supposed to, WOTF would be good advice for someone who is designing an ad for obedience training for dogs? S. Canadian Based Advertisers/Agencies Announcement of any changes in Publisher’s rates for its Websites, Emails, Podcasts, and/or non-Digital Edition applications and Third Party Services will be made thirty (30) days in advance of the first advertisements affected by such new rates. 3. Any merchandising program executed by Publisher in reliance on advertising that is cancelled will be paid for by Advertiser at the fair market rate for such program. Suppose your coverage started on Jan. 1 and you cancel as of Aug. 7. Short-Rate within 30 days of invoice therefor and Advertiser will thereafter pay for advertising at the open rate or at the earned rate(s) as applicable. The stock loan rebate comes … The retailer's ad is an example of an: WOTF are two types of ads placed in the middle of magazine pages and surrounded by editorial. If this figure is not reached the publisher must give a refund to advertisers, Thorough analysis of circulation procedures, distribution outlets, and other distribution factors by a company such as the Audit Bureau of Circulations, Business publications targeted at people with particular job functions that cut across industry lines, EX: purchasing magazines, the total number of copies of an average issue of a newspaper or magazine that are distributed through subscriptions and newsstand sales, An organization supported by advertising agencies, advertisers, and publishers that verifies circulation and other marketing data on newspapers and magazines for the benefit of its members, The number of people who receive a publication, whether through direct purchase or subscription, the number of people who read a publication in addition to the primary purchasers, business publications aimed at people in a specific industry; for example, Restaurants & Institutions, A free publication mailed to a select list of individuals the publisher feels are in a unique position to influence the purchase of advertised products, the date printed on the cover of a publication, A publication's final deadline for supplying printing materials for an advertisement. Warranties; Indemnification In such event, Advertiser and Agency must reimburse Publisher for the short‑rate within ten (10) days of Publisher’s invoice therefor and Advertiser will thereafter pay for advertising at the open rate or at the newly-determined rate(s) (as applicable). ADDITIONAL TERMS AND CONDITIONS APPLICABLE TO THIRD PARTY SERVICES AND PUBLISHER’S WEBSITES, APPS AND EMAILS B) If the advertiser contracts for a full year's worth of advertising and fails to buy it. Rate Base Guarantees Cancellation of multiple insertion contracts will result in short-rate charges for the inserted ads plus a processing fee of $100. Don't forget to include fees into this total to get the final amount owed to the insurance company. Any merchandising program executed by Publisher in reliance on advertising that is cancelled will be paid for by Advertiser at the fair market rate for such program. Furthermore, in the event Advertiser or Agency breaches, Publisher may, in addition to its other remedies, (a) cancel its recognition of Agency, thereby causing Agency to lose claim to any commission for any further advertising placed with Publisher on behalf of Advertiser or any other client of Agency, and/or (b) refuse to Publish any or all of Advertiser’s advertising. In no event will Publisher have any liability for errors or omissions caused by force majeure or errors in key numbers. To the extent Advertiser and/or Agency collects or obtains data from any Service, whether collected or received via an advertising unit, widget, pixel tag, cookie, clear gif, HTML, web beacon, script or other data collection process, including without limitation “clickstream” or "traffic pattern" data, or data that otherwise relates to usage of the Service, user behavior, and/or analytics, Advertiser and/or Agency is subject to the then-current version of Publisher’s Third Party Data Collection Policy, which is incorporated herein by reference (a copy of which is available upon request). In the event that Publisher is unable to Publish the furnished insert as a result of such failure to comply, Advertiser and/or Agency shall nevertheless remain liable for the space cost of such insert. Advertiser and Agency agree to reimburse Publisher for its costs and attorneys’ fees in collecting any unpaid advertising charges. In such event, Advertiser and Agency must reimburse Publisher for the short-rate within ten (10) days of Publisher's invoice Scheduled maintenance: Saturday, December 12 from 3–4 PM PST, The combination of media types that work together to most effectively deliver an advertiser's message, Color, type or visuals that run all the way to the edge of a printed page, large magazine ad (60% of the page) placed in the middle of a page, surrounded by editorial matter, A 1/2 page of magazine space that is surrounded on 2 or more sides by editorial matter. if the advertiser contracts for a full year's worth of advertising and fails to buy it The owner of a fabric store has accepted an ROP advertising rate. A. Publisher’s Right To Reject, Cancel or Terminate Orders Any action brought by Advertiser against Publisher relating to advertising must be brought in the state or federal courts in New York, New York. In addition to all of the average in-app ad rates previously discussed, here are more average CPMs to know, courtesy of Business of Apps. Type of newspaper advertising that includes copy, illustrations or photographs, headlines coupons and other visual components, A variation of a display ad designed to look like editorial matter, The sharing of advertising cost by the manufacturer and the distributor (EX: John Deer at Home Depot), Ads that run in the classified section but have a larger type or photos or art. Advertisements that simulate or resemble, or might not be distinguishable from, editorial content must be clearly identified and labeled “ADVERTISEMENT” or any other label as determined by Publisher in a clear and prominent manner, and Publisher may, in its discretion, so label such material and/or otherwise distinguish the style and/or presentation of such material. The parties hereby consent to the jurisdiction of the state or federal courts in New York, New York in connection with actions relating to advertising, including, but not limited to, actions to collect amounts due for advertising. Publisher’s Magazine and Digital Edition rates and units of space are effective with the January 2020 issue. O. Catalog Business is an example of an ___ publication. The average CPM across all Android devices is $2, and it’s $5 for all iOS hardware. Advertiser and Agency understand that advertisements and/or other commercial messages sent on its behalf by Publisher via Email, text messages/SMS or pre- recorded voice message may be governed by federal, state and local laws, rules and regulations, including without limitation the Controlling the Assault of Non- Solicited Pornography and Marketing Act of 2003 and any acts related thereto, and including the interpretations thereof by the FTC or other governmental authorities (collectively, the “CAN-SPAM Act”), the Telephone Consumer Protection Act of 1991 and any acts related thereto, and including the interpretations thereof by the FCC or other governmental authorities (collectively, the “TCPA Act”), state “Do Not E-mail” registries and state laws, rules and regulations concerning text messages/SMS and pre-recorded voice messages. An ___ covers a specific industry in all its aspects and is of interest only to an individual employed in that industry. Please see rate card for discounted multiple bookings. Unless otherwise agreed to in writing by Publisher, Publisher will bill for the advertising on Publisher’s Websites based on such Websites’ own ad delivery numbers (“Publisher Numbers”); and, if applicable, Publisher has the right to bill for advertising in Third Party Services and Publisher’s Apps, Podcasts, and Emails based on its Publisher Numbers. The foregoing terms and conditions (and the Additional Terms set forth below) shall govern the relationship between Publisher and Advertiser and/or Agency. If an order is not received by such date, the cover option automatically lapses. Credit incurred by increasing frequency during a con- tract year will be applied toward future billing for space. WOTFS explains why some advertisers are reluctant to use magazines as an advertising medium? Advertiser understands that although the intended audience of the Service is primarily in North America, the Service may be accessible and/or have incidental physical distribution throughout the world. F. Inserts In the event that Advertiser uses or pays for less advertising than that specified herein or the Advertiser or Agency otherwise breaches the terms of this agreement, Advertiser and Agency will be charged ten percent (10%) of the remaining advertising commitment (“short-rate”). L. No Assignment of Advertising That's 219 days. Orders for inside or outside cover pages for Magazines and Digital Editions are non-cancelable. Average CPM Rates in 2018. Advertiser and its Agency, if there be one, each agrees to be jointly and severally liable for the payment of all bills and charges incurred for each advertisement placed on Advertiser’s behalf. Newspapers may have overlapping circulation. If the advertiser contracts for a full year's worth of advertising and fails to buy it. advertisements, and may result in a short-rate. Interest may, at Publisher’s discretion, be charged at a rate of 1.5% per month on past due balances. He knows that the magazine has a total circulation of 15,000. Advertiser or his representative agrees to pay the difference between the rate charged and the rate earned, first responsibility for payment falling to advertiser. Rate/Merchandising Programs For Canadian based Advertisers/Agencies only, the parties agree that Publisher shall distinguish and identify Canadian ad sales based on the Advertiser’s/Agency’s address as invoiced. When would an advertiser be charged a short rate? In addition to the indemnification obligations of Advertiser/Agency set forth in Section J above, Advertiser and its Agency, if there be one, each agrees jointly and severally to defend, indemnify and hold harmless Publisher, its parent, subsidiaries and affiliates, and each of their officers, directors, members, employees, contractors, licensees, agents, representatives successors and assigns against any and all Losses (as defined in Section I above) that may arise from or relate to: (a) the linkage of any advertisement on the Service to other material; or (b) a breach or alleged breach of Advertiser’s warranties set forth in this Section Y. Z1.